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      Implicit Social Cognition

      1 , 2
      Annual Review of Psychology
      Annual Reviews

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          Abstract

          In the last 20 years, research on implicit social cognition has established that social judgments and behavior are guided by attitudes and stereotypes of which the actor may lack awareness. Research using the methods of implicit social cognition has produced the concept of implicit bias, which has generated wide attention not only in social, clinical, and developmental psychology, but also in disciplines outside of psychology, including business, law, criminal justice, medicine, education, and political science. Although this rapidly growing body of research offers prospects of useful societal applications, the theory needed to confidently guide those applications remains insufficiently developed. This article describes the methods that have been developed, the findings that have been obtained, and the theoretical questions that remain to be answered.

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          Social categorization and intergroup behaviour

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            Stereotype Threat and Women's Math Performance

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              On the automatic activation of attitudes.

              We hypothesized that attitudes characterized by a strong association between the attitude object and an evaluation of that object are capable of being activated from memory automatically upon mere presentation of the attitude object. We used a priming procedure to examine the extent to which the mere presentation of an attitude object would facilitate the latency with which subjects could indicate whether a subsequently presented target adjective had a positive or a negative connotation. Across three experiments, facilitation was observed on trials involving evaluatively congruent primes (attitude objects) and targets, provided that the attitude object possessed a strong evaluative association. In Experiments 1 and 2, preexperimentally strong and weak associations were identified via a measurement procedure. In Experiment 3, the strength of the object-evaluation association was manipulated. The results indicated that attitudes can be automatically activated and that the strength of the object-evaluation association determines the likelihood of such automatic activation. The implications of these findings for a variety of issues regarding attitudes--including their functional value, stability, effects on later behavior, and measurement--are discussed.
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                Author and article information

                Journal
                Annual Review of Psychology
                Annu. Rev. Psychol.
                Annual Reviews
                0066-4308
                1545-2085
                January 04 2020
                January 04 2020
                : 71
                : 1
                : 419-445
                Affiliations
                [1 ]Department of Psychology, University of Washington, Seattle, Washington 98195, USA;
                [2 ]Department of Psychological and Brain Sciences, Washington University in St. Louis, St. Louis, Missouri 63130, USA
                Article
                10.1146/annurev-psych-010419-050837
                31640465
                4066979f-7543-418d-a4bf-406cd5ede2cf
                © 2020
                History

                Earth & Environmental sciences,Medicine,Chemistry,Social & Behavioral Sciences,Economics,Life sciences

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