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Marketing‐orientation Revisited: The Crucial Role of the Part‐time Marketer
Author(s):
Evert Gummesson
Publication date
Created:
February 1991
Publication date
(Print):
February 1991
Journal:
European Journal of Marketing
Publisher:
Emerald
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Author and article information
Journal
Title:
European Journal of Marketing
Abbreviated Title:
European Journal of Marketing
Publisher:
Emerald
ISSN (Print):
0309-0566
Publication date Created:
February 1991
Publication date (Print):
February 1991
Volume
: 25
Issue
: 2
Pages
: 60-75
Article
DOI:
10.1108/03090569110139166
SO-VID:
414e8e66-7a6c-4d5e-96f2-73b3b7839438
Copyright ©
© 1991
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