Title:
Marketing Science
Abbreviated Title:
Marketing Science
Publisher:
Institute for Operations Research and the Management Sciences (INFORMS)
ISSN
(Print):
0732-2399
ISSN
(Electronic):
1526-548X
Publication date Created:
November
1989
Publication date
(Print):
November
1989
Volume: 8
Issue: 4
Pages: 310-323
Article
DOI: 10.1287/mksc.8.4.310
SO-VID: 41ae1425-f4cd-4c65-8e34-3fb208be47d3
Copyright © ©
1989