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      Strategic Brand Concept-Image Management

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: JSTOR

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          Journal
          Title: Journal of Marketing
          Abbreviated Title: Journal of Marketing
          Publisher: JSTOR
          ISSN (Print): 00222429
          Publication date Created: October 1986
          Publication date (Print): October 1986
          Volume: 50
          Issue: 4
          Page: 135
          Article
          DOI: 10.2307/1251291
          SO-VID: 41e86398-9eb4-4b70-bb2e-f668453807ad
          Copyright statement: © 1986
          Product
          Self URI (article page): http://www.jstor.org/stable/1251291?origin=crossref

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