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Strategic Brand Concept-Image Management
Author(s):
C. Whan Park
,
Bernard J. Jaworski
,
Deborah J. Maclnnis
Publication date
Created:
October 1986
Publication date
(Print):
October 1986
Journal:
Journal of Marketing
Publisher:
JSTOR
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There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.
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Management Information Systems
Author and article information
Journal
Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
JSTOR
ISSN (Print):
00222429
Publication date Created:
October 1986
Publication date (Print):
October 1986
Volume
: 50
Issue
: 4
Page
: 135
Article
DOI:
10.2307/1251291
SO-VID:
41e86398-9eb4-4b70-bb2e-f668453807ad
Copyright ©
© 1986
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