The Dimensions of Industrial New Product Success and Failure

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Journal

Title: Journal of Marketing

Abbreviated Title: Journal of Marketing

Publisher: JSTOR

ISSN (Print): 00222429

Publication date Created: 22 1979

Publication date (Print): 22 1979

Volume: 43

Issue: 3

Page: 93

Article

DOI: 10.2307/1250151

SO-VID: 435e722d-7bf8-4e5a-9bf1-6e3d3741dc14

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