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      Decolonizing culture: Euro-American psychology and the shaping of neoliberal selves in India

      1 , 2
      Theory & Psychology
      SAGE Publications

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          Abstract

          Adopting a decolonizing framework, this article examines the role of mainstream Euro-American psychology in shaping neoliberal conceptions of self in many postcolonial nations such as India. We specifically draw on our respective ethnographic research to analyze identity formation in Indian cultural contexts. Our article is organized around three goals. First, we show how Indian outsourcing industries have become heavily reliant on Euro-American “personality tests” and are used for recruitment, screening, promotion, cross-cultural communication, and to motivate employees to become happy and positive workers. Second, we examine the tensions around identity or values that Indian youth face while embracing the ideology of Western corporate culture and acquiring new transnational identities. Third, we analyze how mental health in India is being shaped by neoliberalism by investigating the villagers’ narratives in Nandigram, who encountered brutal acts of political violence by the state of West Bengal in India.

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          Most cited references63

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          A Brief History of Neoliberalism

          Neoliberalism--the doctrine that market exchange is an ethic in itself, capable of acting as a guide for all human action--has become dominant in both thought and practice throughout much of the world since 1970 or so. Writing for a wide audience, David Harvey, author of The New Imperialism and The Condition of Postmodernity, here tells the political-economic story of where neoliberalization came from and how it proliferated on the world stage. Through critical engagement with this history, he constructs a framework, not only for analyzing the political and economic dangers that now surround us, but also for assessing the prospects for the more socially just alternatives being advocated by many oppositional movements.
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            Red Skin, White Masks

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              ON THE COLONIALITY OF BEING

                Author and article information

                Journal
                Theory & Psychology
                Theory & Psychology
                SAGE Publications
                0959-3543
                1461-7447
                October 2018
                October 09 2018
                October 2018
                : 28
                : 5
                : 645-668
                Affiliations
                [1 ]Connecticut College
                [2 ]Indian Institute of Technology Kanpur
                Article
                10.1177/0959354318791315
                43cfbf86-d833-475a-85f4-5f96c7d212a6
                © 2018

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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