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      “My” Brand or “Our” Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations

      Author(s): , ,
      Publication date Created:
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      Journal: Journal of Consumer Research
      Publisher: University of Chicago Press

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          Self‐Construal, Reference Groups, and Brand Meaning

          Jennifer Edson Escalas, James R. Bettman (2005)
          Article 0 comments Cited 286 times – based on 0 reviews     Review now
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            When Good Brands Do Bad

            Susan Fournier, Jennifer Aaker, S. Brasel (2004)
            Article 0 comments Cited 262 times – based on 0 reviews     Review now
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              Consumer Ethnocentrism: Construction and Validation of the CETSCALE

              Terence A. Shimp, Subhash S. Sharma (1987)
              Article 0 comments Cited 211 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Consumer Research
                Abbreviated Title: J Consum Res
                Publisher: University of Chicago Press
                ISSN (Print): 0093-5301
                ISSN (Electronic): 1537-5277
                Publication date Created: August 01 2007
                Publication date (Print): August 01 2007
                Volume: 34
                Issue: 2
                Pages: 248-259
                Article
                DOI: 10.1086/518539
                SO-VID: 4427c096-4e6d-4234-8182-503bbeea9c5e
                Copyright © © 2007
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