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      A Development of Product Packaging for Promoting Community-Based Tourism in Ratchaprapa Dam, Khao Sok National Park, Thailand

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      Journal of ASIAN Behavioural Studies

      e-IPH Ltd.

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          Abstract

          A Development of Product Packaging for Promoting Community-Based Tourism in Ratchaprapa Dam, Thailand aims to study con sumers' products demands inclusive of the factors affecting consumer interest and buying decisions and explores the characteristics of packaging that is consistent with consumer demand and to offer product and packaging design guideline that Influence on Consumer Purchase Decision. The study reveals consumers prefer local products, fine-looking packages which reasonable price, can use as a souvenir, geometric shape packaging are the factors affecting consumer interest and purchase decisions. Thus, this could benefit to design and develop products to meet the needs of consumers.

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          Author and article information

          Journal
          Journal of ASIAN Behavioural Studies
          jABs
          e-IPH Ltd.
          2514-7528
          November 25 2018
          December 04 2018
          : 4
          : 12
          : 1
          Article
          10.21834/jabs.v4i12.325
          © 2018

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/

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