Title:
Journal of the Academy of Marketing Science
Abbreviated Title:
J. of the Acad. Mark. Sci.
Publisher:
Springer Nature
ISSN
(Print):
0092-0703
ISSN
(Electronic):
1552-7824
Publication date Created:
February
2011
Publication date
(Print):
August
2010
Volume: 39
Issue: 1
Pages: 117-135
Article
DOI: 10.1007/s11747-010-0213-6
SO-VID: 45d30b0c-d08f-4c6e-a526-4a3060b384f7
Copyright statement: ©
2011