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      How can corporate social responsibility activities create value for stakeholders? A systematic review

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      Journal of the Academy of Marketing Science
      Springer Nature

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          A Three-Dimensional Conceptual Model of Corporate Performance

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            Targeting consumers who are willing to pay more for environmentally friendly products

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              The Company and the Product: Corporate Associations and Consumer Product Responses

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                Author and article information

                Journal
                Journal of the Academy of Marketing Science
                J. of the Acad. Mark. Sci.
                Springer Nature
                0092-0703
                1552-7824
                February 2011
                August 2010
                : 39
                : 1
                : 117-135
                Article
                10.1007/s11747-010-0213-6
                45d30b0c-d08f-4c6e-a526-4a3060b384f7
                © 2011
                History
                Product
                Self URI (article page): http://link.springer.com/10.1007/s11747-010-0213-6

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