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      Consumer Attitudes Toward Mobile Advertising: An Empirical Study

      1 , 2 , 3

      International Journal of Electronic Commerce

      Informa UK Limited

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          Author and article information

          Journal
          International Journal of Electronic Commerce
          International Journal of Electronic Commerce
          Informa UK Limited
          1086-4415
          1557-9301
          December 08 2014
          April 2004
          December 08 2014
          April 2004
          : 8
          : 3
          : 65-78
          Affiliations
          [1 ] a Business Development and Marketing Division of Rock Mobile in Taiwan
          [2 ] b Information Management at Shu-Te University, Taiwan and Information Management at National Sun Yat-Sen University, Taiwan
          [3 ] c Information Systems at National Sun Yat-Sen University in Taiwan
          Article
          10.1080/10864415.2004.11044301
          © 2004

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