Consumer Attitudes Toward Mobile Advertising: An Empirical Study

Tsang, Melody M.; Ho, Shu-Chun; Liang, Ting-Peng

doi:10.1080/10864415.2004.11044301

Record: found
Abstract: not found
Article: not found

Consumer Attitudes Toward Mobile Advertising: An Empirical Study

Author(s): Melody M. Tsang ¹ , Shu-Chun Ho ² , Ting-Peng Liang ³

Publication date Created: December 08 2014

Publication date (Electronic): December 08 2014

Journal: International Journal of Electronic Commerce

Publisher: Informa UK Limited

Read this article at

ScienceOpenPublisher

Bookmark

There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

Related collections

Author and article information

Journal

Title: International Journal of Electronic Commerce

Abbreviated Title: International Journal of Electronic Commerce

Publisher: Informa UK Limited

ISSN (Print): 1086-4415

ISSN (Electronic): 1557-9301

Publication date Created: December 08 2014

Publication date Created: April 2004

Publication date (Electronic): December 08 2014

Publication date (Print): April 2004

Volume: 8

Issue: 3

Pages: 65-78

Affiliations

[1 ] a Business Development and Marketing Division of Rock Mobile in Taiwan

[2 ] b Information Management at Shu-Te University, Taiwan and Information Management at National Sun Yat-Sen University, Taiwan

[3 ] c Information Systems at National Sun Yat-Sen University in Taiwan

Article

DOI: 10.1080/10864415.2004.11044301

SO-VID: 4613e6df-566f-414d-9d23-ca6894e0c1e1

History

Data availability:

Comments

Comment on this article

scite_

Cited by 49

See all cited by

Consumer Attitudes Toward Mobile Advertising: An Empirical Study

Read this article at

Related collections

African Journal of Empirical Research

Author and article information

Journal

Affiliations

Article

History

Comments

Comment on this article

Similar content 1,963

Cited by 49