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When the Recipe Is More Important Than the Ingredients : A Qualitative Comparative Analysis (QCA) of Service Innovation Configurations
Author(s):
Andrea Ordanini
1
,
A. Parasuraman
2
,
Gaia Rubera
1
Publication date
Created:
January 21 2014
Publication date
(Electronic):
December 05 2013
Journal:
Journal of Service Research
Publisher:
SAGE Publications
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Estudio del peso al nacer
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Service-dominant logic: continuing the evolution
Stephen Vargo
,
Robert F. Lusch
(2008)
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The dynamics of product innovation and firm competences
Erwin Danneels
(2002)
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Choosing Among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Stephen Brown
,
Amy Ostrom
,
Mary Bitner
…
(2005)
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Author and article information
Journal
Title:
Journal of Service Research
Abbreviated Title:
Journal of Service Research
Publisher:
SAGE Publications
ISSN (Print):
1094-6705
ISSN (Electronic):
1552-7379
Publication date Created:
January 21 2014
Publication date Created:
May 2014
Publication date (Electronic):
December 05 2013
Publication date (Print):
May 2014
Volume
: 17
Issue
: 2
Pages
: 134-149
Affiliations
[
1
]
Marketing Department, Bocconi University, Milan, Italy
[
2
]
Department of Marketing, School of Business, University of Miami, Coral Gables, FL, USA
Article
DOI:
10.1177/1094670513513337
SO-VID:
4629104f-f56e-4c5c-a1f4-e26b7c4a078b
Copyright ©
© 2014
License:
http://journals.sagepub.com/page/policies/text-and-data-mining-license
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