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      Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System

      1 , 2 , 1 , 3

      Wireless Communications and Mobile Computing

      Hindawi Limited

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          Abstract

          New technologies offer new possibilities to better understand complex consumer behavior points of sale. The data obtained using wireless communications and Wi-Fi services available in restaurants and catering companies make it possible to acquire in-depth knowledge on consumer behavior complexity. In the present study, the PLS-SEM analysis was used to analyze the impact of free wireless communications and Wi-Fi access on customer loyalty. Our results demonstrate that client satisfaction with wireless communications and Wi-Fi access networks services has a direct impact on customer loyalty. Therefore, wireless communications and Wi-Fi networks and technologies available at the points of sale should be updated in order to better meet customers’ expectations.

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          Most cited references 51

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          Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments

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            Customer Engagement Behavior: Theoretical Foundations and Research Directions

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              Consumer evaluations of new technology-based self-service options: An investigation of alternative models of service quality

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                Author and article information

                Journal
                Wireless Communications and Mobile Computing
                Wireless Communications and Mobile Computing
                Hindawi Limited
                1530-8669
                1530-8677
                December 02 2018
                December 02 2018
                : 2018
                : 1-16
                Affiliations
                [1 ]Department of Business and Economics, Rey Juan Carlos University, Madrid, Spain
                [2 ]Department of Business Organization, Marketing, and Market Research, International University of La Rioja, Logroño, Spain
                [3 ]Department of Business Management and Marketing, University of Sevilla, Sevilla, Spain
                Article
                10.1155/2018/3487398
                © 2018

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