DETERMINANTS OF INTENTION TO INHABIT ECO-FRIENDLY HOMES IN MALAYSIA

Abstract

Malaysian housing developers are weighing the costs and benefits of building environmentally-sensitive homes out of concern that the market may not be receptive to such homes. This study aims to examine the determinants of inhabiting intentions of potential homebuyers toward eco-friendly homes. Using a case study of Nusajaya Iskandar Malaysia, a series of quantitative analysis was used to examine homebuyers' intentions to inhabit eco-friendly homes. The results for the survey revealed that a favorable attitude toward eco-friendly homes, high control in the ability to purchase eco-friendly homes, and the self-identification of green consumerism were statistically significant determinants of intention to inhabit such homes. Social referents' opinion relating to eco-friendly homes, however, was not significantly related to inhabiting intentions. Additionally, households of gated-guarded and detached dwellings, higher income and educational attainment, and housing costs were significantly related to the intention of acquiring eco-friendly homes.

Journal

Journal ID (publisher-id): jgrb

Title: Journal of Green Building

Publisher: College Publishing

ISSN (Print): 1552-6100

ISSN (Electronic): 1943-4618

ISSN Active: 1943-4618

Publication date (Print): Fall 2013

Volume: 8

Issue: 4

Pages: 146-163

Author notes

¹Associate Professor, Sunway University Business School, 5 Jalan University, Bandar Sunway, 46150, Petaling Jaya, Selangor, Malaysia.

Article

Publisher ID: jgb.8.4.146

DOI: 10.3992/jgb.8.4.146

Copyright statement: ©2013 by College Publishing. All rights reserved.

Related

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Page count

Pages: 18

Product

Self URI (journal page): http://www.journalofgreenbuilding.com

Categories

Subject: RESEARCH ARTICLES