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      Chasing real-time interaction in new media: towards a new theoretical approach and definition

      1 , 2 ,   1
      Digital Creativity
      Informa UK Limited

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          What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness

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            Defining Interactivity

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              Autonomy, Interaction, and Presence

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                Author and article information

                Journal
                Digital Creativity
                Digital Creativity
                Informa UK Limited
                1462-6268
                1744-3806
                June 21 2017
                July 03 2017
                July 26 2017
                July 03 2017
                : 28
                : 3
                : 196-205
                Affiliations
                [1 ] Department of Communication, DigiDoc Group, Pompeu Fabra University, Barcelona, Spain
                [2 ] ITC Department, Music Technology Group, Pompeu Fabra University, Barcelona, Spain
                Article
                10.1080/14626268.2017.1355323
                46e74ff5-276f-4f45-b381-5e6750af92f9
                © 2017
                History

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