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      Estimating Nonresponse Bias in Mail Surveys

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      Journal of Marketing Research
      JSTOR

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          Journal
          Journal of Marketing Research
          Journal of Marketing Research
          JSTOR
          00222437
          August 1977
          August 1977
          : 14
          : 3
          : 396
          Article
          10.2307/3150783
          46f79c39-c068-41c5-a81b-c16a9639675d
          © 1977
          History

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