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Estimating Nonresponse Bias in Mail Surveys
Author(s):
J. Scott Armstrong
,
Terry S. Overton
Publication date
Created:
August 1977
Publication date
(Print):
August 1977
Journal:
Journal of Marketing Research
Publisher:
JSTOR
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Author and article information
Journal
Title:
Journal of Marketing Research
Abbreviated Title:
Journal of Marketing Research
Publisher:
JSTOR
ISSN (Print):
00222437
Publication date Created:
August 1977
Publication date (Print):
August 1977
Volume
: 14
Issue
: 3
Page
: 396
Article
DOI:
10.2307/3150783
SO-VID:
46f79c39-c068-41c5-a81b-c16a9639675d
Copyright ©
© 1977
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