Title:
Journal of Consumer Research
Abbreviated Title:
J Consum Res
Publisher:
University of Chicago Press
ISSN
(Print):
0093-5301
ISSN
(Electronic):
1537-5277
Publication date Created:
December
01 2009
Publication date
(Print):
December
01 2009
Volume: 36
Issue: 4
Pages: 701-713
Article
DOI: 10.1086/599222
SO-VID: 4707d5be-1fdb-4ba9-a910-54c6ac74a9c6
Copyright © ©
2009