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      The Role of Intuition in the Generation and Evaluation Stages of Creativity

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          Abstract

          Both intuition and creativity are associated with knowledge creation, yet a clear link between them has not been adequately established. First, the available empirical evidence for an underlying relationship between intuition and creativity is sparse in nature. Further, this evidence is arguable as the concepts are diversely operationalized and the measures adopted are often not validated sufficiently. Combined, these issues make the findings from various studies examining the link between intuition and creativity difficult to replicate. Nevertheless, the role of intuition in creativity should not be neglected as it is often reported to be a core component of the idea generation process, which in conjunction with idea evaluation are crucial phases of creative cognition. We review the prior research findings in respect of idea generation and idea evaluation from the view that intuition can be construed as the gradual accumulation of cues to coherence. Thus, we summarize the literature on what role intuitive processes play in the main stages of the creative problem-solving process and outline a conceptual framework of the interaction between intuition and creativity. Finally, we discuss the main challenges of measuring intuition as well as possible directions for future research.

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          Most cited references47

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          The associative basis of the creative process.

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            Structural and functional brain networks: from connections to cognition.

            How rich functionality emerges from the invariant structural architecture of the brain remains a major mystery in neuroscience. Recent applications of network theory and theoretical neuroscience to large-scale brain networks have started to dissolve this mystery. Network analyses suggest that hierarchical modular brain networks are particularly suited to facilitate local (segregated) neuronal operations and the global integration of segregated functions. Although functional networks are constrained by structural connections, context-sensitive integration during cognition tasks necessarily entails a divergence between structural and functional networks. This degenerate (many-to-one) function-structure mapping is crucial for understanding the nature of brain networks. The emergence of dynamic functional networks from static structural connections calls for a formal (computational) approach to neuronal information processing that may resolve this dialectic between structure and function.
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              On making the right choice: the deliberation-without-attention effect.

              Contrary to conventional wisdom, it is not always advantageous to engage in thorough conscious deliberation before choosing. On the basis of recent insights into the characteristics of conscious and unconscious thought, we tested the hypothesis that simple choices (such as between different towels or different sets of oven mitts) indeed produce better results after conscious thought, but that choices in complex matters (such as between different houses or different cars) should be left to unconscious thought. Named the "deliberation-without-attention" hypothesis, it was confirmed in four studies on consumer choice, both in the laboratory as well as among actual shoppers, that purchases of complex products were viewed more favorably when decisions had been made in the absence of attentive deliberation.
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                Author and article information

                Contributors
                Journal
                Front Psychol
                Front Psychol
                Front. Psychol.
                Frontiers in Psychology
                Frontiers Media S.A.
                1664-1078
                20 September 2016
                2016
                : 7
                : 1420
                Affiliations
                [1] 1Biological and Experimental Psychology, School of Biological and Chemical Sciences, Queen Mary University of London London, UK
                [2] 2Department of Psychology, Goldsmiths, University of London London, UK
                Author notes

                Edited by: Kirsten G. Volz, University of Tübingen, Germany

                Reviewed by: Haiyan Geng, Peking University, China; Verena Nitsch, Bundeswehr University Munich, Germany

                *Correspondence: Judit Pétervári, j.petervari@ 123456qmul.ac.uk

                This article was submitted to Cognitive Science, a section of the journal Frontiers in Psychology

                Article
                10.3389/fpsyg.2016.01420
                5028408
                474a7447-dfe8-407e-b1ac-6b8938ea5481
                Copyright © 2016 Pétervári, Osman and Bhattacharya.

                This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

                History
                : 13 June 2016
                : 05 September 2016
                Page count
                Figures: 1, Tables: 1, Equations: 0, References: 93, Pages: 12, Words: 0
                Funding
                Funded by: Queen Mary University of London 10.13039/100009148
                Funded by: European Commission 10.13039/501100000780
                Award ID: Grant Agreement No. 612022
                Categories
                Psychology
                Review

                Clinical Psychology & Psychiatry
                idea generation,evaluation,creativity,intuitive judgment,intuition

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