A Reference Price Model of Brand Choice for Frequently Purchased Products

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Journal

Title: Journal of Consumer Research

Abbreviated Title: J CONSUM RES

Publisher: University of Chicago Press

ISSN (Print): 0093-5301

ISSN (Electronic): 1537-5277

Publication date Created: September 1986

Publication date (Print): September 1986

Volume: 13

Issue: 2

Page: 250

Article

DOI: 10.1086/209064

SO-VID: 477267b5-c01b-44e3-90ee-0f7bf314facb

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