“What do you mean when you say that you are sexually satisfied?” A mixed methods study

Responding to controversies about the balance between nature and culture in determining human sexuality, the author proposes that the female sex drive is more malleable than the male in response to sociocultural and situational factors. A large assortment of evidence supports 3 predictions based on the hypothesis of female erotic plasticity: (a) Individual women will exhibit more variation across time than men in sexual behavior, (b) female sexuality will exhibit larger effects than male in response to most specific sociocultural variables, and (c) sexual attitude-behavior consistency will be lower for women than men. Several possible explanations for female erotic plasticity are reviewed, including adaptation to superior male political and physical power, the centrality of female change (from no to yes) as a prerequisite for intercourse, and the idea that women have a milder sex drive than men.

A review of 30 studies published since 1980 found evidence for the continued existence of sexual double standards: different standards of sexual permissiveness for women and men. Experimental studies have included predominantly White North American college students; ethnographies, focus group and interview studies, and linguistic analyses have included more diverse samples. Studies show that sexual double standards are influenced by situational and interpersonal factors (e.g., the target's age, level of relationship commitment, and number of partners), and that double standards are local constructions, differing across ethnic and cultural groups. This review discusses methodological issues, including the strengths and limitations of quantitative and qualitative approaches. It also discusses implications for women s high-risk sexual behavior and sexual identity, and suggests directions for future research.