Propaganda and persuasion are synonymous with media at present, a form of communication that used and found in the media: television, internet, radio, newspapers, magazines, and so on. This research focuses on Crime Image in Malaysian Primetime Newspaper. This paper's objective is to understand the Mass Persuasion and propaganda in Malaysian Newspaper: Crime images by using the Jowett and Donnell models as a guideline. Persuasion and propaganda are two essential elements in a criminal image that is displayed in the newspaper as can to attract the attention and interest of society and its general readers. In conclusion; this paper is to gather information and to understand the Mass Persuasion and propaganda in Malaysian Newspaper: Crime images by using the Jowett and Donnell models as a guideline.