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      The Theory of Planned Behaviour in Medical Tourism: International Comparison in the Young Consumer Segment

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          Abstract

          The Theory of Planned Behaviour (TPB) assumes the possibility of predicting and explaining humans’ behaviour by identifying their intentions. The intentions are shaped by three groups of factors: attitudes towards, social norms and perceived behavioural control over the behaviour. The aim of the research is to examine the applicability of the TPB in medical tourism and to check whether there are differences in predicting the intentions of medical tourists from different countries. The study covered potential medical tourists—521 young consumers from three regionally important markets in medical tourism services: Jordan, Poland and Turkey. The study used a research survey to collect data, which were analysed using the multiple regression and analysis of variance methods. The research showed that the TPB model can be used in medical tourism. The results also show that the consumers’ country of origin is a significant factor when predicting their intention to use medical tourism services.

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          Most cited references 75

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          Psychometrika, 16(3), 297-334
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            Choice of Travel Mode in the Theory of Planned Behavior: The Roles of Past Behavior, Habit, and Reasoned Action

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                Author and article information

                Journal
                Int J Environ Res Public Health
                Int J Environ Res Public Health
                ijerph
                International Journal of Environmental Research and Public Health
                MDPI
                1661-7827
                1660-4601
                03 March 2020
                March 2020
                : 17
                : 5
                Affiliations
                [1 ]Department of Marketing, Faculty of Finance and Management, WSB University in Gdańsk, 80-123 Gdańsk, Poland
                [2 ]Department of Marketing, Faculty of Management, University of Gdańsk, 81-824 Sopot, Poland; sylwia.kuczamer-klopotowska@ 123456ug.edu.pl
                [3 ]Department of Statistics, Faculty of Management, University of Gdańsk, 81-824 Sopot, Poland; arkadiusz.kozlowski@ 123456ug.edu.pl
                [4 ]Small and Medium Enterprises Development Organization of Turkey, Ankara 06050, Turkey; aliayci@ 123456gmail.com
                [5 ]E-Marketing and Social Media Department, Princess Sumaya University for Technology (PSUT), Amman 11941, Jordan; m.abuhashesh@ 123456psut.edu.jo
                Author notes
                Article
                ijerph-17-01626
                10.3390/ijerph17051626
                7084921
                32138240
                © 2020 by the authors.

                Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license ( http://creativecommons.org/licenses/by/4.0/).

                Categories
                Article

                Public health

                medical tourism, theory of planned behaviour (tpb), travel intention, jordan, poland, turkey

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