Integrated Communication as a Marketing Instrument in the Economy and Pharmaceutical Industry

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Abstract

Communication between people always takes place on a cognitive level. The processes of information processing, internal and external situations and social interaction are among the essential characteristics of communication. How does a pharmacy affect the customer? How is the pharmacy perceived externally? The question here is: If communication is less effective on a verbal level than on a presentation level.

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Journal

Title: Clinical Social Work and Health Intervention

Abbreviated Title: cswhi

Publisher: Journal of Clinical Social Work and Health Intervention

ISSN (Print): 2222386X

ISSN (Electronic): 20769741

Publication date Created: December 31 2020

Publication date Created: December 29 2020

Publication date (Print): December 31 2020

Publication date (Electronic): December 29 2020

Volume: 11

Issue: 4

Pages: 23-27

Article

DOI: 10.22359/cswhi_11_4_03

SO-VID: 47eb05fb-fe4b-4b57-847f-f17f64de74aa

License:

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

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ScienceOpen disciplines: Psychology,Social & Behavioral Sciences

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ScienceOpen disciplines: Psychology, Social & Behavioral Sciences

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