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      Integrated Communication as a Marketing Instrument in the Economy and Pharmaceutical Industry

      Clinical Social Work and Health Intervention
      Journal of Clinical Social Work and Health Intervention

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          Abstract

          Communication between people always takes place on a cognitive level. The processes of information processing, internal and external situations and social interaction are among the essential characteristics of communication. How does a pharmacy affect the customer? How is the pharmacy perceived externally? The question here is: If communication is less effective on a verbal level than on a presentation level.

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          Author and article information

          Journal
          Clinical Social Work and Health Intervention
          cswhi
          Journal of Clinical Social Work and Health Intervention
          2222386X
          20769741
          December 31 2020
          December 29 2020
          December 31 2020
          December 29 2020
          : 11
          : 4
          : 23-27
          Article
          10.22359/cswhi_11_4_03
          47eb05fb-fe4b-4b57-847f-f17f64de74aa
          © 2020

          This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/


          Psychology,Social & Behavioral Sciences
          Psychology, Social & Behavioral Sciences

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