Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2429
Publication date Created:
January
2004
Publication date
(Print):
January
2004
Volume: 68
Issue: 1
Pages: 90-108
Article
DOI: 10.1509/jmkg.68.1.90.24028
SO-VID: 47f11856-d0a3-430e-969a-296451c85059
Copyright © ©
2004