The marketplace management of illegal elixirs: illicit consumption of rhino horn

[1 ] Tourism Research in Economic Environs & Society (TREES), North-West University, Potchefstroom, South Africa

[2 ] Department of Tourism and Hospitality, National Economics University, Hanoi, Vietnam

[3 ] Social Marketing Initiatives, Hanoi, Vietnam

[4 ] Department of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New Zealand

[5 ] Department of Geography, University of Oulu, Oulu, Finland

[6 ] Linnaeus University School of Business and Economics, Kalmar, Sweden

[7 ] Faculty of Management, University of Johannesburg, Johannesburg, South Africa