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      Don’t cry over spilt milk: a review on consumer-based corporate reputation in private ophthalmology services

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          Abstract

          A growing interest has been identified in defining and measuring corporate reputation in both business and academia. Monitoring and managing the intangible assets of an organization is an important matter and the most investigated intangible asset is reputation. In healthcare services, and implicitly, in ophthalmology services, corporate reputation has generated many controversial debates, due to their characteristics such as intangibility, variability, perishability, and inseparability. Reputation can be defined as a synthesis of opinions, perceptions, and attitudes of an organization’s stakeholders. In ophthalmology services, corporate management experts are more aware of the importance of corporate reputation and its implications on an organization’s performance. Consumers of private ophthalmology services are the primarily generators of revenues and they place great value on their health and minimize the perceived risks of the services by trusting a healthcare organization’s reputation. Consequently, ophthalmology services have been characterized by high-involvement and emotional vulnerability. Hence, consumer-based reputation in the context of private ophthalmology services encompasses affective responses, cognitive responses, the past experiences of consumers as well as their behavioral intentions. However, consumer-based corporate reputation is the sum of the existing consumer’s perceived reputation and the potential consumer’s perceived reputation. In ophthalmology services, corporate reputation experts recommend building a reputation focused on experiential sustainability, which is very difficult to achieve as it implies responsibility, frugality and sacrifice.

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          Most cited references 11

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          Corporate reputation: Meaning and measurement

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                Author and article information

                Journal
                Rom J Ophthalmol
                Rom J Ophthalmol
                RomJOphthalmol
                Romanian Journal of Ophthalmology
                Romanian Society of Ophthalmology (Romania )
                2457-4325
                2501-2533
                Jul-Sep 2018
                : 62
                : 3
                : 194-202
                Affiliations
                [* ]“Carol Davila” University of Medicine and Pharmacy, Bucharest, Romania
                Author notes
                Correspondence to: Gheorghe Consuela-Mădălina, “Carol Davila” University of Medicine and Pharmacy, Bucharest, Romania, 8 Eroii Sanitari Bld., District 5, Bucharest, Romania, Mobile phone: +40729 935 485, E-mail: consuela2883@yahoo.com
                Article
                RomJOphthalmol-62-194
                6256079
                ©Romanian Society of Ophthalmology

                This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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