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Can Package Size Accelerate Usage Volume?
Author(s):
Brian Wansink
Publication date
Created:
July 1996
Publication date
(Print):
July 1996
Journal:
Journal of Marketing
Publisher:
JSTOR
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Author and article information
Journal
Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
JSTOR
ISSN (Print):
00222429
Publication date Created:
July 1996
Publication date (Print):
July 1996
Volume
: 60
Issue
: 3
Page
: 1
Article
DOI:
10.2307/1251838
SO-VID:
494689dd-8937-4366-8cd4-cef8fc3f335b
Copyright ©
© 1996
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