Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication

Enke, Nadja; Borchers, Nils S.

doi:10.1080/1553118X.2019.1620234

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Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication

Author(s): Nadja Enke ¹ , Nils S. Borchers ¹

Publication date Created: September 04 2019

Publication date (Electronic): September 04 2019

Journal: International Journal of Strategic Communication

Publisher: Informa UK Limited

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Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users

Elmira Djafarova, Chloe Rushworth (2017)

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Strategic Management

R. Edward Freeman (2010)

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Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers

Raymond Welling, Lawrence Ang, Susie Khamis (2016)

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Author and article information

Contributors

Nadja Enke: (View ORCID Profile)

Nils S. Borchers: (View ORCID Profile)

Journal

Title: International Journal of Strategic Communication

Abbreviated Title: International Journal of Strategic Communication

Publisher: Informa UK Limited

ISSN (Print): 1553-118X

ISSN (Electronic): 1553-1198

Publication date Created: September 04 2019

Publication date Created: August 08 2019

Publication date (Electronic): September 04 2019

Publication date (Print): August 08 2019

Volume: 13

Issue: 4

Pages: 261-277

Affiliations

[1 ] Institute of Communication and Media Studies, Leipzig University, Leipzig, Germany

Article

DOI: 10.1080/1553118X.2019.1620234

SO-VID: 4962cb53-6ca4-419c-b1b4-c629b7478531

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Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication

Read this article at

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KOME: An International Journal of Pure Communication Inquiry

Most cited references 44

Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users

Strategic Management

Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers

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Article

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