This paper discusses visitors' attachment to historic tourism places in Kuala Lumpur city in the context of urban regeneration. The study found that despite having a short duration of visits, the visitors' functional and emotional attachment to attractions was fairly strong. Future place regeneration has been linked to the physical improvement and preservation of historic places. The visitors have identified strongly with the cultural image and the need to experience the places with comfort. Sustainable urban regeneration requires an understanding of place attachment reflected in the relationship between people and the destinations that goes beyond the attractive image of tourism places.