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      Guidelines for Selecting or Modifying Logos

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: JSTOR

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          Journal
          Title: Journal of Marketing
          Abbreviated Title: Journal of Marketing
          Publisher: JSTOR
          ISSN (Print): 00222429
          Publication date Created: April 1998
          Publication date (Print): April 1998
          Volume: 62
          Issue: 2
          Page: 14
          Article
          DOI: 10.2307/1252158
          SO-VID: 4b4d570c-0bee-43b1-8179-2b7b746c1e54
          Copyright © © 1998
          History

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