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      Where Consumers Diverge from Others: Identity Signaling and Product Domains

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      Journal: Journal of Consumer Research
      Publisher: University of Chicago Press

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          Brand Community

          Albert Muniz, Thomas O'Guinn (2001)
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            A study of normative and informational social influences upon individual judgment.

            Morton Deutsch, Harold B. Gerard (1955)
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              Consumers' Need for Uniqueness: Scale Development and Validation

              Kelly Tian, William Bearden, Gary Hunter (2001)
              Article 0 comments Cited 233 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Consumer Research
                Abbreviated Title: J Consum Res
                Publisher: University of Chicago Press
                ISSN (Print): 0093-5301
                ISSN (Electronic): 1537-5277
                Publication date Created: August 01 2007
                Publication date (Print): August 01 2007
                Volume: 34
                Issue: 2
                Pages: 121-134
                Article
                DOI: 10.1086/519142
                SO-VID: 4bb53545-8a5e-4c9d-90b6-e7a1298670d9
                Copyright © © 2007
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