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      Asian-Americans: Television Advertising and the “Model Minority” Stereotype

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      Journal of Advertising
      Informa UK Limited

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          Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity

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            The "Mainstreaming" of America: Violence Profile No. 11

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              Reliability Measures for Qualitative Data: Theory and Implications

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                Author and article information

                Journal
                Journal of Advertising
                Journal of Advertising
                Informa UK Limited
                0091-3367
                1557-7805
                June 1997
                June 1997
                : 26
                : 2
                : 47-61
                Article
                10.1080/00913367.1997.10673522
                4cabc252-ae67-4547-97d8-1e77c72567ce
                © 1997
                History

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