Title:
Journal of Advertising
Abbreviated Title:
Journal of Advertising
Publisher:
Informa UK Limited
ISSN
(Print):
0091-3367
ISSN
(Electronic):
1557-7805
Publication date Created:
June
1997
Publication date
(Print):
June
1997
Volume: 26
Issue: 2
Pages: 47-61
Article
DOI: 10.1080/00913367.1997.10673522
SO-VID: 4cabc252-ae67-4547-97d8-1e77c72567ce
Copyright © ©
1997