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      How Brand Community Practices Create Value

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

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          Toward a Theory of Social Practices: A Development in Culturalist Theorizing

          A. Reckwitz (2002)
          Article 0 comments Cited 859 times – based on 0 reviews     Review now
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            Brand Community

            Albert Muniz, Thomas O'Guinn (2001)
            Article 0 comments Cited 823 times – based on 0 reviews     Review now
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              Consumption and Theories of Practice

              A. Warde (2005)
              Article 0 comments Cited 452 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                Publication date Created: September 2009
                Publication date (Print): September 2009
                Volume: 73
                Issue: 5
                Pages: 30-51
                Article
                DOI: 10.1509/jmkg.73.5.30
                SO-VID: 4d03a727-945d-4a1a-b071-15e16294f6b9
                Copyright statement: © 2009
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                Self URI (article page): http://journals.ama.org/doi/abs/10.1509/jmkg.73.5.30

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