For Publishers
DiscoveryMetadataPeer reviewHostingPublishing
For Researchers
JoinPublishReviewCollect
Register
Blog
About
Search
Advanced search
My ScienceOpen
Search
For Publishers
For Researchers
Blog
About
104
views
29
references
 Top references
cited by
431
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    0
    shares
      3,171
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Article: not found

      How Brand Community Practices Create Value

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          Related collections

          Most cited references29

          • Record: found
          • Abstract: not found
          • Article: not found

          Toward a Theory of Social Practices: A Development in Culturalist Theorizing

          A. Reckwitz (2002)
          Article 0 comments Cited 887 times – based on 0 reviews     Review now
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Brand Community

            Albert Muniz, Thomas O'Guinn (2001)
            Article 0 comments Cited 869 times – based on 0 reviews     Review now
              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              Consumption and Theories of Practice

              A. Warde (2005)
              Article 0 comments Cited 467 times – based on 0 reviews     Review now
                Bookmark
                All references

                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                Publication date Created: September 2009
                Publication date (Print): September 2009
                Volume: 73
                Issue: 5
                Pages: 30-51
                Article
                DOI: 10.1509/jmkg.73.5.30
                SO-VID: 4d03a727-945d-4a1a-b071-15e16294f6b9
                Copyright © © 2009
                History

                Data availability:

                Comments

                Comment on this article

                scite_

                Similar content3,171

                See all similar

                Cited by426

                See all cited by

                Most referenced authors259

                See all reference authors