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      How Brand Community Practices Create Value

      , ,
      Journal of Marketing
      American Marketing Association (AMA)

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          Toward a Theory of Social Practices: A Development in Culturalist Theorizing

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            Brand Community

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              Consumption and Theories of Practice

              A. Warde (2005)

                Author and article information

                Journal
                Journal of Marketing
                Journal of Marketing
                American Marketing Association (AMA)
                0022-2429
                September 2009
                September 2009
                : 73
                : 5
                : 30-51
                Article
                10.1509/jmkg.73.5.30
                4d03a727-945d-4a1a-b071-15e16294f6b9
                © 2009
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