Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2429
Publication date Created:
September
2009
Publication date
(Print):
September
2009
Volume: 73
Issue: 5
Pages: 30-51
Article
DOI: 10.1509/jmkg.73.5.30
SO-VID: 4d03a727-945d-4a1a-b071-15e16294f6b9
Copyright statement: ©
2009