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      Reconsidering the Dimensionality and Measurement of Employer Brand in the Chinese Context

      , , , , ,
      Social Behavior and Personality: an international journal
      Scientific Journal Publishers Ltd

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          Abstract

          We investigated the dimensionality of employer brand in the Chinese context and developed a scale to assess its underlying dimensions. We conducted 4 focus-group interviews to explore the domain content and components of employer brand. Based on the qualitative interviews, we conducted a survey ( N = 912) to develop and validate the employer brand scale. The results revealed a 5-dimensional structure of employer brand in the Chinese context, which implied that explicit functional factors predominate the Chinese employer brand rather than the functional-symbolic structure of that prevails in the Western context. Among the 5 dimensions, work-life effectiveness and organization mark seemed unique to the Chinese context while the other 3 dimensions were similar to those found in the Western context. Testing of a 29-item scale representing the 5 dimensions showed good psychometric properties. This research contributes to the understanding of employer brand and how it is perceived by job applicants in a culture outside of the Western world.

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          Author and article information

          Journal
          Social Behavior and Personality: an international journal
          soc behav pers
          Scientific Journal Publishers Ltd
          0301-2212
          July 16 2014
          July 16 2014
          : 42
          : 6
          : 933-948
          Article
          10.2224/sbp.2014.42.6.933
          4d15ee2a-eff7-45a8-b382-f6e46c939eb2
          © 2014
          History

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