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Editorial 25/2: Electronic Markets and privacy
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Addressing the Personalization-Privacy Paradox: An Empirical Assessment from a Field Experiment on Smartphone Users
Juliana Sutanto, Elia Palme , Chuan-Hoo Tan … (2013)
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The effects of privacy concerns and personal innovativeness on potential and experienced customers’ adoption of location-based services
Heng Xu, Sumeet Gupta (2009)