Consumers and Their Brands: Developing Relationship Theory in Consumer Research

Fournier, Susan

doi:10.1086/209515

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Consumers and Their Brands: Developing Relationship Theory in Consumer Research

Author(s): Susan Fournier

Publication date Created: March 1998

Publication date (Print): March 1998

Journal: Journal of Consumer Research

Publisher: University of Chicago Press

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Title: Journal of Consumer Research

Abbreviated Title: J CONSUM RES

Publisher: University of Chicago Press

ISSN (Print): 0093-5301

ISSN (Electronic): 1537-5277

Publication date Created: March 1998

Publication date (Print): March 1998

Volume: 24

Issue: 4

Pages: 343-353

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DOI: 10.1086/209515

SO-VID: 4d471c65-34bc-457b-9e61-6354b45a2e5f

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Self URI (article page): http://jcr.oxfordjournals.org/cgi/doi/10.1086/209515

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Consumers and Their Brands: Developing Relationship Theory in Consumer Research

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