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      Consumers and Their Brands: Developing Relationship Theory in Consumer Research

      Journal of Consumer Research
      University of Chicago Press

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          Author and article information

          Journal
          Journal of Consumer Research
          J CONSUM RES
          University of Chicago Press
          0093-5301
          1537-5277
          March 1998
          March 1998
          : 24
          : 4
          : 343-353
          Article
          10.1086/209515
          4d471c65-34bc-457b-9e61-6354b45a2e5f
          © 1998
          History

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