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      Augmented reality: Designing immersive experiences that maximize consumer engagement

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Business Horizons
      Publisher: Elsevier BV

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          Journal
          Title: Business Horizons
          Abbreviated Title: Business Horizons
          Publisher: Elsevier BV
          ISSN (Print): 00076813
          Publication date Created: March 2016
          Publication date (Print): March 2016
          Volume: 59
          Issue: 2
          Pages: 149-161
          Article
          DOI: 10.1016/j.bushor.2015.10.003
          SO-VID: 4ede5ab3-be65-4ede-97d8-ec09b907a76f
          Copyright © © 2016
          License:

          http://www.elsevier.com/tdm/userlicense/1.0/

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