Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2429
Publication date Created:
October
2004
Publication date
(Print):
October
2004
Volume: 68
Issue: 4
Pages: 172-185
Article
DOI: 10.1509/jmkg.68.4.172.42723
SO-VID: 4ee48409-ff66-4389-87cb-bb346db32dfd
Copyright © ©
2004