This paper discusses visitors' attachment to historic tourism places in the city of Kuala Lumpur in the context of urban regeneration. The study found that despite having a short duration of visits, the visitors' functional and emotional attachment to attractions was fairly strong. Future regeneration of the places has been linked to improvement of the physical setting and preservation of historic places. The visitors identified strongly with the cultural image and the need to experience the places with comfort. Sustainable urban regeneration within the tourism context demands a good understanding of place attachment reflected in the relationship between people and the destinations that go beyond the attractive image of tourism places.