Title:
Journal of Marketing Management
Abbreviated Title:
Journal of Marketing Management
Publisher:
Informa UK Limited
ISSN
(Print):
0267-257X
ISSN
(Electronic):
1472-1376
Publication date Created:
January
1990
Publication date
(Print):
January
1990
Volume: 6
Issue: 2
Pages: 87-103
Article
DOI: 10.1080/0267257X.1990.9964119
SO-VID: 4f4717c5-53f1-4a7d-9fc5-c315193bea61
Copyright © ©
1990