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      Green consumerism and the societal marketing concept: Marketing strategies for the 1990's

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      Journal: Journal of Marketing Management
      Publisher: Informa UK Limited

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          Broadening the Concept of Marketing

          Philip Kotler, Sidney J. Levy (1969)
          Article 0 comments Cited 166 times – based on 0 reviews     Review now
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            The Marketing Concept: What It Is and What It Is Not

            Franklin S. Houston (1986)
            Article 0 comments Cited 71 times – based on 0 reviews     Review now
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              Criteria for a Theory of Responsible Consumption

              George Fisk (1973)
              Article 0 comments Cited 49 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing Management
                Abbreviated Title: Journal of Marketing Management
                Publisher: Informa UK Limited
                ISSN (Print): 0267-257X
                ISSN (Electronic): 1472-1376
                Publication date Created: January 1990
                Publication date (Print): January 1990
                Volume: 6
                Issue: 2
                Pages: 87-103
                Article
                DOI: 10.1080/0267257X.1990.9964119
                SO-VID: 4f4717c5-53f1-4a7d-9fc5-c315193bea61
                Copyright © © 1990
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