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      Trying Before Buying: The Moderating Role of Online Reviews in Trial Attitude Formation Toward Mobile Applications

      Author(s): ,
      Publication date Created:
      Publication date (Electronic):
      Journal: International Journal of Electronic Commerce
      Publisher: Informa UK Limited

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          An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

          David W. Gerbing, James C Anderson (1988)
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            Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site

            Michael Trusov, Randolph E Bucklin, Koen Pauwels (2009)
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              Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction

              Haim Mano, Richard Oliver (1993)
              Article 0 comments Cited 295 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: International Journal of Electronic Commerce
                Abbreviated Title: International Journal of Electronic Commerce
                Publisher: Informa UK Limited
                ISSN (Print): 1086-4415
                ISSN (Electronic): 1557-9301
                Publication date Created: June 11 2015
                Publication date Created: October 02 2015
                Publication date (Electronic): June 11 2015
                Publication date (Print): October 02 2015
                Volume: 19
                Issue: 4
                Pages: 77-111
                Article
                DOI: 10.1080/10864415.2015.1029359
                SO-VID: 4ffd2a49-cd72-4992-a877-4c17262a0d18
                Copyright © © 2015
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