Achieving the Optimal Balance Between Investment in Quality and Investment in Self-Promotion for Information Products

doi:10.1080/07421222.2001.11045682

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Achieving the Optimal Balance Between Investment in Quality and Investment in Self-Promotion for Information Products

Publication date Created: January 09 2015

Publication date (Print): January 09 2015

Journal: Journal of Management Information Systems

Publisher: Informa UK Limited

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Journal

Title: Journal of Management Information Systems

Abbreviated Title: Journal of Management Information Systems

Publisher: Informa UK Limited

ISSN (Print): 0742-1222

ISSN (Electronic): 1557-928X

Publication date Created: January 09 2015

Publication date (Print): January 09 2015

Volume: 18

Issue: 2

Pages: 65-88

Article

DOI: 10.1080/07421222.2001.11045682

SO-VID: 504ea4d4-c0c0-4727-92b5-ae3328477297

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