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      Online Persuasion for E-Commerce Websites

      ,

      Proceedings of the 28th International BCS Human Computer Interaction Conference (HCI 2014) (HCI)

      BCS Human Computer Interaction Conference (HCI 2014)

      9 - 12 September 2014

      E-Commerce, Persuasive System Design, Persuasion Context, Design Principles

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          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          The persuasive design of e-commerce websites has been shown to support people with online purchases. Therefore, it is important to understand how persuasive applications are used and assimilated into e-commerce website designs. This paper demonstrates how the PSD model’s persuasive features could be used to build a bridge supporting the extraction and evaluation of persuasive features in such e-commerce websites; thus practically explaining how feature implementation can enhance website persuasiveness. To support a deeper understanding of persuasive e-commerce website design, this research, using the Persuasive Systems Design (PSD) model, identifies the distinct persuasive features currently assimilated in ten successful e-commerce websites. The results revealed extensive use of persuasive features; particularly features related to dialogue support, credibility support, and primary task support; thus highlighting weaknesses in the implementation of social support features. In conclusion we suggest possible ways for enhancing persuasive feature implementation via appropriate contextual examples and explanation.

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          Most cited references 9

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          Adoption of Electronic Health Records in the Presence of Privacy Concerns: The Elaboration Likelihood Model and Individual Persuasion

           Angst,  Agarwal (2009)
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            A foundation for the study of behavior change support systems

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              The Design with Intent Method: a design tool for influencing user behaviour.

              Using product and system design to influence user behaviour offers potential for improving performance and reducing user error, yet little guidance is available at the concept generation stage for design teams briefed with influencing user behaviour. This article presents the Design with Intent Method, an innovation tool for designers working in this area, illustrated via application to an everyday human-technology interaction problem: reducing the likelihood of a customer leaving his or her card in an automatic teller machine. The example application results in a range of feasible design concepts which are comparable to existing developments in ATM design, demonstrating that the method has potential for development and application as part of a user-centred design process. Copyright (c) 2009 Elsevier Ltd. All rights reserved.
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                Author and article information

                Contributors
                Conference
                September 2014
                September 2014
                : 264-269
                Affiliations
                University of Reading, Henley Business School

                Whiteknights, Reading, UK
                Article
                10.14236/ewic/HCI2014.42
                © Muna M. Alhammad et al. Published by BCS Learning and Development Ltd. Proceedings of the 28th International BCS Human Computer Interaction Conference (HCI 2014), Southport, UK

                This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

                Proceedings of the 28th International BCS Human Computer Interaction Conference (HCI 2014)
                HCI
                28
                Southport, UK
                9 - 12 September 2014
                Electronic Workshops in Computing (eWiC)
                BCS Human Computer Interaction Conference (HCI 2014)
                Product
                Product Information: 1477-9358BCS Learning & Development
                Self URI (journal page): https://ewic.bcs.org/
                Categories
                Electronic Workshops in Computing

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