The use of 24-h ambulatory blood pressure monitoring (ABPM) has been continuously increasing over the last decades. However, cuff-based devices may cause discomfort, particularly at night, leading to potentially non-representative blood pressure (BP) values. We investigated the feasibility of a cuff-less BP monitoring solution in 67 subjects undergoing conventional 24-h ABPM. A watch-like optical sensor was attached at the upper arm or wrist at the contralateral side of the cuff. Systolic (SBP) and diastolic BP (DBP) values were estimated from the measured optical signals by pulse wave analysis. Average 24-h, daytime and nighttime BP values were compared between the conventional monitor and the cuff-less sensor. The differences between both methods—expressed as mean ± standard deviation (95% limits of agreement)—were of − 1.8 ± 6.2 mmHg (− 13.9, 10.3) on SBP and − 2.3 ± 5.4 mmHg (− 13.0, 8.3) on DBP for 24-h averages, of − 1.5 ± 6.6 mmHg (− 14.4, 11.4) on SBP and − 1.8 ± 5.9 mmHg (− 13.4, 9.9) on DBP for daytime averages, and of 0.4 ± 7.5 mmHg (− 14.4, 15.1) on SBP and − 1.3 ± 6.8 mmHg (− 14.7, 12.0) on DBP for nighttime averages. These results encouragingly suggest that cuff-less 24-h ABPM may soon become a clinical possibility.