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      Celebrity Humanitarianism: Using Tropes of Engagement to Understand North/South Relations

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      Perspectives on Politics
      Cambridge University Press (CUP)

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          Abstract

          Celebrity humanitarianism has been transformed in its scope, scale, and organization in the last thirty years. Its flourishing has generated considerable academic interest from a wide variety of disciplines that share two characteristics. First, these studies are—unusually—well connected, which means that different disciplines have not tended to develop their own separate literatures, but learn from each other’s approaches. This makes it useful and important to identify ways different disciplinary approaches can complement each other. Second, most of this attention has focused on politics of celebrity humanitarianism in the global North. Yet focusing also on the South and on North/South relations will move the field forward. We argue that celebrity humanitarianism must be interpreted through the broader systems of which it is a part. We offer a heuristic typology of celebrity humanitarianism that continues to bridge between different disciplines and which identifies ways in which political science can complement existing studies. We also use this typology to refocus work on the politics of celebrity humanitarian relations away from merely Northern politics. This approach allows us to identify what sorts of politics and political solutions are being advocated by current forms of celebrity humanitarianism.

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          Most cited references39

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          Sexual Affronts and Racial Frontiers: European Identities and the Cultural Politics of Exclusions in Colonial Southeast Asia

          Ann Stoler (1992)
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            The impact of a celebrity promotional campaign on the use of colon cancer screening: the Katie Couric effect.

            Public participation in many preventive health programs is suboptimal. While various interventions to increase participation have been studied, the impact of a celebrity spokesperson on cancer screening has not been rigorously examined. The objective of this study was to assess the impact of Katie Couric's March 2000 Today Show colorectal cancer awareness campaign on colonoscopy rates. A population-based observational study was conducted using 2 different data sources: (1) The Clinical Outcomes Research Initiative (CORI) database-a voluntary consortium of 400 endoscopists who performed 95 000 colonoscopies from July 1998 to December 2000; and (2) 44 000 adult members of a managed care organization. Using change point analyses and linear regression models, we compared colonoscopy utilization rates before and after Ms Couric's March 2000 television series. The number of colonoscopies performed per CORI physician per month after Ms Couric's campaign increased significantly (15.0 per month before campaign; 18.1 after campaign; P<.001). After adjusting for temporal trends, a significantly higher postcampaign colonoscopy rate was sustained for 9 months. Analysis also demonstrated a trend toward an increase in the percentage of colonoscopies performed on women (43.4% before campaign; 47.4% after campaign; P =.054). Colonoscopy rates also increased significantly in the managed care organization after Ms Couric's campaign (1.3 per 1000 members per month before; 1.8 after; P<.001). Katie Couric's televised colon cancer awareness campaign was temporally associated with an increase in colonoscopy use in 2 different data sets. These findings suggest that a celebrity spokesperson can have a substantial impact on public participation in preventive care programs.
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              Post-humanitarianism

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                Author and article information

                Journal
                applab
                Perspectives on Politics
                Perspect. polit.
                Cambridge University Press (CUP)
                1537-5927
                1541-0986
                September 16 2019
                : 1-17
                Article
                10.1017/S1537592719002627
                513f5228-40a3-4fd3-b475-334979f48380
                © 2019

                https://www.cambridge.org/core/terms

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