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      Transformaciones de un cartel fotográfico expuesto en un espacio público: algunas claves para repensar el funcionamiento de los medios de comunicación Translated title: Transformations of a photographic poster exposed in a public space: some keys to rethinking the functioning of the media

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          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          Resumen Este artículo expone el ciclo de transformaciones que experimenta un medio sencillo de comunicación -un cartel fotográfico- a lo largo de cuatro meses. Algunos aspectos interesantes se revelan al seguir y describir los cambios de un cartel fotográfico situado en un espacio público. El análisis situado y casi arqueológico de un medio sencillo revela aspectos sobre el funcionamiento de los medios de comunicación frecuentemente ignorados por representaciones teóricas y modelos muy generales y estáticos de la comunicación pública.

          Translated abstract

          Abstract This article presents the cycle of transformations experienced by a simple media -a photographic poster- over four months. By following and describing the changes of a photographic poster located in a public space, some interesting aspects are revealed. The situated and almost archaeological analysis of a simple medium reveals aspects about the functioning of the media frequently. Some of these aspects are ignored by theoretical representations and very general and static models of public communication.

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          Most cited references 38

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          A Mathematical Theory of Communication

           C. Shannon (1948)
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            De los medios a las mediaciones. Comunicación, cultura y hegemonía

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              Reensamblar lo social. Una introducción a la teoría del actor-red

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                Author and article information

                Contributors
                Role: ND
                Journal
                comso
                Comunicación y sociedad
                Comun. soc
                Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social (Guadalajara, Jalisco, Mexico )
                0188-252X
                August 2017
                : 0
                : 29
                : 227-253
                Affiliations
                Valle del Cauca orgnameUniversidad del Valle Colombia
                Article
                S0188-252X2017000200227

                This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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                Figures: 0, Tables: 0, Equations: 0, References: 38, Pages: 27
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                Product Information: SciELO Mexico

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