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      Assessing Performance Outcomes in Marketing

      Author(s): , , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

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          The Company and the Product: Corporate Associations and Consumer Product Responses

          Tom J. Brown, Peter A. Dacin (1997)
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            INTERNATIONAL DIVERSIFICATION: EFFECTS ON INNOVATION AND FIRM PERFORMANCE IN PRODUCT-DIVERSIFIED FIRMS.

            R. Hoskisson, H. Kim, M. A. Hitt (1997)
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              Brands and Branding: Research Findings and Future Priorities

              Kevin Lane Keller, Donald Lehmann (2006)
              Article 0 comments Cited 248 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                ISSN (Electronic): 1547-7185
                Publication date Created: March 2016
                Publication date (Print): March 2016
                Volume: 80
                Issue: 2
                Pages: 1-20
                Article
                DOI: 10.1509/jm.15.0287
                SO-VID: 5184d6e9-37d6-41da-b822-ef9440759328
                Copyright © © 2016
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