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      Permission-based mobile advertising

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      Journal of Interactive Marketing

      Wiley-Blackwell

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          TV PC or Mobile Future Media for Consumer e-Commerce

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            Making the Most of B2C Wireless

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              Author and article information

              Journal
              Journal of Interactive Marketing
              Journal of Interactive Marketing
              Wiley-Blackwell
              10949968
              January 2002
              January 2002
              : 16
              : 1
              : 14-24
              Article
              10.1002/dir.10000
              © 2002

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