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      Social marketing: an approach to planned social change.

      ,
      Journal of marketing
      Economic Factors, Family Planning, Marketing, Mass Media, Pricing, Promotion, Social Marketing

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          Author and article information

          Journal
          J Mark
          Journal of marketing
          0022-2429
          0022-2429
          Jul 1971
          : 35
          : 3
          Article
          10.1177/002224297103500302
          12276120
          51e4bbc4-2220-4cba-a05a-ce7477b4b0d9
          History

          Economic Factors,Family Planning,Marketing,Mass Media,Pricing,Promotion,Social Marketing

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