Journal ID (iso-abbrev): J Mark
Title:
Journal of marketing
Publisher:
ISSN:
0022-2429
ISSN
(Print):
0022-2429
Publication date
(Electronic):
Jul 1971
Volume: 35
Issue: 3
Article
DOI: 10.1177/002224297103500302
PubMed ID: 12276120
SO-VID: 51e4bbc4-2220-4cba-a05a-ce7477b4b0d9