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      Brand authentication: creating and maintaining brand auras

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      Journal: European Journal of Marketing
      Publisher: Emerald

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          PERSUASION WITH CASE STUDIES.

          N. SIGGELKOW (2007)
          Article 0 comments Cited 472 times – based on 0 reviews     Review now
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            Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

            John F Sherry, Robert Kozinets, Stephen Brown (2003)
            Article 0 comments Cited 194 times – based on 0 reviews     Review now
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              The ‘real thing’: Branding authenticity in the luxury wine trade

              Michael Beverland (2006)
              Article 0 comments Cited 90 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: European Journal of Marketing
                Abbreviated Title: European Journal of Marketing
                Publisher: Emerald
                ISSN (Print): 0309-0566
                Publication date Created: April 03 2009
                Publication date (Print): April 03 2009
                Volume: 43
                Issue: 3/4
                Pages: 551-562
                Article
                DOI: 10.1108/03090560910935578
                SO-VID: 51ff86f9-7b96-4c52-a11d-2bfca559d75e
                Copyright © © 2009
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                http://www.emeraldinsight.com/page/tdm

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