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      Defining the essence of a university: lessons from higher education branding

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      Higher Education
      Springer Nature

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          Consumers and Their Brands: Developing Relationship Theory in Consumer Research

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            Strategic Brand Concept-Image Management

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              Narratives of Organizational Identity and Identification: A Case Study of Hegemony and Resistance

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                Author and article information

                Journal
                Higher Education
                High Educ
                Springer Nature
                0018-1560
                1573-174X
                April 2009
                June 13 2008
                : 57
                : 4
                : 449-462
                Article
                10.1007/s10734-008-9155-z
                5272aed8-56cc-4fa9-b5bc-5a1438f8a545
                © 2008
                Product
                Self URI (article page): http://link.springer.com/10.1007/s10734-008-9155-z

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